Cody Pallo


Plastic Tactics: The Quest for Authenticity in a Digital Age

January 26, 2021
By: Cody Pallo

When we dream, our minds delve into a theater of illusions, weaving together our life experiences. Could this be the direction in which communication arts are heading? The possibilities are intriguing, especially as we explore the potential of immersive technologies like Augmented Reality (AR) and Virtual Reality (VR). These technologies offer a platform to communicate and understand dream-like illusions in ways we never imagined.

Imagine a world where all our senses interface with computers, where feelings of gravity, resistance, taste, and smell can be transmitted and experienced. A media designer could design a virtual meal, and with a brain interface, instantly share it with others. This form of communication opens up endless creative possibilities, potentially giving rise to a new language based on the full spectrum of human experiences.

However, we must approach this new frontier with caution. The digital realm is plastic, allowing for endless manipulation of content. AI technologies, such as deep fakes, can fabricate convincing images and videos, blurring the line between reality and illusion. As media consumers, we face a growing challenge in discerning authenticity from manipulated content.

In this digital landscape, authenticity becomes elusive. We may find ourselves questioning the validity of what we experience through media, leading to an erosion of trust. Deep fakes and fake news further complicate the issue, leaving us uncertain about the accuracy of information we encounter online.

As individuals, we can discern right from wrong in our lives, but when societal decision-making falls into the hands of powerful entities, we lose control over the future of our species. We must question why we continue to invest in a flawed digital medium that may lead us astray.

Perhaps it's time for a renaissance in our connection with the physical world. As we navigate this digital age, investing more in the tangible, physical aspects of life may provide balance. Creative tools like digital media can be valuable, but they should not replace the essence of genuine human experiences.

As we emerge from the pandemic, let's seize the opportunity to engage with the physical world. Attend art exhibitions, poetry readings, live performances, and cultural events to reconnect with the arts and humanities. Embracing the organic and tangible experiences of life can lead us toward a more authentic and fulfilling existence.

In our pursuit of authenticity, we can reshape the future of communication arts and rekindle our appreciation for the richness of the physical world. The time to explore solutions is now. Let's move away from the plasticity of digital illusions and rediscover the beauty of the tangible reality that surrounds us.