Career

Fresh out of high school in the mid-'90s, I embarked on a diverse journey that shaped my career trajectory. From working at a library and a coffee shop to contributing to the independent news weekly "The Santa Barbara Independent" in Santa Barbara, CA, I laid the foundation for my eclectic skill set.

Throughout the late '90s to the early 2010s, I immersed myself in contemporary art galleries in Los Angeles, San Francisco, and Santa Barbara. Concurrently, I pursued my educational endeavors, studying Media Art at The School of Media Art (SOMA) and Fine Art at Art Center College of Design in Pasadena, CA. During this period, I showcased my artwork in galleries and established connections with collectors.

My journey as a Creative Technologist flourished in the 2000s. I was instrumental in creating the publishing platform for Dwell Media, transforming it from a mere publication to a comprehensive media brand. Additionally, I played a pivotal role in developing a cutting-edge website for the incubator Playground created by Andy Rubin the inventor of the Android Operating System.

From 2019 to 2024, I dedicated myself to refining skills necessary for crafting Immersive Experience Designs while consulting in XR Product Design. During this time, I served as the first product designer at Ubiquity6, where I helped create a groundbreaking technology that utilized a standard camera to capture 3D space. This technology, known for its XR persistence, was eventually sold to Discord for tens of million. Furthermore, I created a stage performance product in the early days of Stageverse, previously known as just Stage.

As a publisher and businessman, I have a history of entrepreneurial ventures. In 1990, I made history as the youngest businessman in the state of California. In 1993, I ventured into the music industry, owning my own record label. I founded a magazine of contemporary art for the Apple Newsstand titled "Experimental Digital Publishing," showcasing cutting-edge digital artistry to a global audience.

In the realm of technology, I have spearheaded innovative startups, including Apel & Banini where I created Heyo! Hub, an unusual XR computer product, and Heyo! Dispatcher, an ePub and Progressive Web App Operating System. These ventures exemplify my commitment to pushing the boundaries of creativity and technology.